Strategic communications & digital consultancy
Build visibility,
credibility
and impact.
Merrow Studio exists to help organisations that are trying to do something that matters communicate better, reach further and demonstrate their value to the world, across digital channels, public affairs and strategic communications.
Our framework
Visibility
Your work matters. The right people need to know it exists. We build the digital presence, media relationships, and content strategy that puts you in front of the audiences who can amplify your impact.
Credibility
Authority is earned through consistency. We help you speak with a clear, confident voice, across every channel, every stakeholder conversation, every public moment, so trust compounds over time..
Impact
If you can't prove it, it didn't happen. We build the digital infrastructure - UX, CRO, analytics and reporting, AI-powered workflows, that connects your marketing and communications to real outcomes, and gives you the evidence to show what changed.
Why it matters
The world has changed. Most organisations haven't kept up.
AI is reshaping how people find information, form opinions and make decisions. Purpose-led organisations are particularly exposed – they often have the strongest missions and the weakest digital presence.
Meanwhile, trust is harder to earn and faster to lose. Being visible online and credible in the right rooms are no longer separate problems — they are the same problem, and they need to be solved together.
60%
of search queries now surface AI-generated answers before organic results
3×
more likely to be cited by AI if content meets structured authority signals
72%
of purpose-led organisations rate digital communications as a top strategic challenge
£0
spent on AI visibility by most charities and B-Corps — a significant and open gap
What we do
Three capabilities, fully integrated.
Visibility
Digital & AI Visibility
We start with digital consulting and advisory - understanding your landscape, your audiences, and where the gaps are. From there we design and build the digital presence, web experience, and search and AI visibility strategy that makes sure you're found and understood.
Credibility
Communications & Public Affairs
Build trust where it matters. From strategic communications and reputation management to public affairs and stakeholder engagement — we help organisations shape the conversations that define how they are perceived.
Impact
Performance & Digital Delivery
Strategy without execution is a document. We build the measurement frameworks, marketing campaigns, CRO programmes, and AI-powered workflows that turn communications into demonstrable outcomes.
Free tool
How visible is your organisation to AI?
Most purpose-led organisations don’t know how they appear — or whether they appear at all — in AI-generated answers. Our free AI Visibility Scorecard gives you a clear baseline within 24 hours.
- AI citation audit across leading models
- Structured data and authority signal assessment
- GEO readiness score with sector benchmarks
- Three priority recommendations
- Plain-English summary — no jargon
Step 1 of 2 — Your website
Enter your website URL and we'll start pulling your AI visibility baseline.
Free, no commitment. We'll never share your details.
Step 2 of 2 — Your details
We'll send your scorecard directly to your inbox within 24 hours.
Delivered within 24 hours. No pitch, no pressure.
Who we work with
Built for organisations that answer to more than shareholders.
We work with B-Corps, charities, social enterprises, membership organisations and purpose-led businesses across the UK and Australia — organisations where communications, trust and public accountability are central to the mission, not an afterthought.
B-Corps
Certified businesses balancing purpose and commercial ambition
Charities
UK and Australian non-profits, foundations and trusts
Social enterprises
Mission-led organisations creating measurable social value
Membership bodies
Associations, institutes and publicly accountable organisations
About Merrow Studio
Strategic thinking and digital expertise, working together.
Merrow Studio exists to help organisations that are trying to do something that matters communicate better, reach further and demonstrate their value to the world.
We believe that strategic communications and digital expertise are most powerful when they work together — and that purpose-led organisations deserve both. Most agencies keep these capabilities in separate silos. We don’t.
We work with a focused number of clients at any one time, across the UK and Australia, bringing senior expertise to every engagement.
16+
Years of combined experience across digital strategy, marketing technology, communications and public affairs
UK & AU
Operating across two markets with hands-on sector experience in both regions
Senior
Founder-led delivery — you work directly with the people who built their expertise at the top of their fields
Ready to build visibility, credibility and impact?
Tell us about your organisation and what you’re working towards. No pitch, no pressure — just a conversation about whether we’re the right fit.